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	<title>Unsheffield&#187; Sponsors</title>
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	<description>Future Users of Cool Technology: 19-21 June 2009</description>
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		<title>4iP</title>
		<link>http://unsheffield.net/2009/06/4ip/</link>
		<comments>http://unsheffield.net/2009/06/4ip/#comments</comments>
		<pubDate>Thu, 11 Jun 2009 15:23:46 +0000</pubDate>
		<dc:creator>Jag Gill</dc:creator>
				<category><![CDATA[Sponsors]]></category>
		<category><![CDATA[4ip]]></category>
		<category><![CDATA[BarCamp]]></category>
		<category><![CDATA[digital engagement]]></category>
		<category><![CDATA[enterprising ideas]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[sponsor]]></category>
		<category><![CDATA[sustainability]]></category>

		<guid isPermaLink="false">http://unsheffield.net/?p=338</guid>
		<description><![CDATA[The old adage of Build It And They Will Come simply doesn't work with many Future Users. Sustained engagement demands not only an innovative product but a shake-up in the way we traditionally go about identifying relevance and creating useful solutions, typically using widespread or mundane technology that's just applied to cool effect. 4iP have already established a strong pedigree of encouraging forward-thinking and inventive ways to reach out to millions of people who would otherwise happily let the digital revolution pass them by. 


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		<title>Technophobia</title>
		<link>http://unsheffield.net/2009/06/technophobia/</link>
		<comments>http://unsheffield.net/2009/06/technophobia/#comments</comments>
		<pubDate>Mon, 08 Jun 2009 14:58:29 +0000</pubDate>
		<dc:creator>Jag Gill</dc:creator>
				<category><![CDATA[Sponsors]]></category>
		<category><![CDATA[cool technology]]></category>
		<category><![CDATA[programme]]></category>
		<category><![CDATA[software development]]></category>
		<category><![CDATA[sponsor]]></category>
		<category><![CDATA[technophobia]]></category>
		<category><![CDATA[unconference]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[user interaction]]></category>

		<guid isPermaLink="false">http://unsheffield.net/?p=310</guid>
		<description><![CDATA[However impressive a piece of technology is in terms of what it can help us achieve, its usefulness is inevitably limited by its usability.  Good ergonomic and human interface design are critical for making software and physical technology solutions that are intuitive enough for people to just get on with effectively using, rather than battling with.  TechnoPhobia understand that people drive the software tools they create; their approach to design and development is in absolute keeping with our theme of reducing the barriers to engagement for Future Users of Cool Technology. We're more than just a little bit pleased that this local company is helping us deliver <span class="unsheffield">Unsheffield</span>.


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		<title>UK Online Centres</title>
		<link>http://unsheffield.net/2009/06/ukoc/</link>
		<comments>http://unsheffield.net/2009/06/ukoc/#comments</comments>
		<pubDate>Tue, 02 Jun 2009 15:39:34 +0000</pubDate>
		<dc:creator>Jag Gill</dc:creator>
				<category><![CDATA[Sponsors]]></category>
		<category><![CDATA[digital engagement]]></category>
		<category><![CDATA[digital literacy]]></category>
		<category><![CDATA[education]]></category>
		<category><![CDATA[social media surgery]]></category>
		<category><![CDATA[sponsor]]></category>
		<category><![CDATA[technology as magic]]></category>
		<category><![CDATA[third sector]]></category>
		<category><![CDATA[ukoc]]></category>

		<guid isPermaLink="false">http://unsheffield.net/?p=284</guid>
		<description><![CDATA[

A cornerstone of Unsheffield is identifying effective ways to get more people comfortable with using technology.  UK Online Centres are at the forefront of providing training and facilities for people to become digitally engaged. They have been key to converting Future Users into able technology users, focussing on delivering practical, life-changing digital literacy skills [...]


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		<title>University of Sheffield Enterprise</title>
		<link>http://unsheffield.net/2009/06/use-serx/</link>
		<comments>http://unsheffield.net/2009/06/use-serx/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 11:25:27 +0000</pubDate>
		<dc:creator>Jag Gill</dc:creator>
				<category><![CDATA[Sponsors]]></category>
		<category><![CDATA[competition]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[digital engagement]]></category>
		<category><![CDATA[enterprising ideas]]></category>
		<category><![CDATA[graduates]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[social enterprise]]></category>
		<category><![CDATA[sponsor]]></category>
		<category><![CDATA[students]]></category>
		<category><![CDATA[university]]></category>

		<guid isPermaLink="false">http://unsheffield.net/?p=215</guid>
		<description><![CDATA[The Stimulus night that kicks off Unsheffield will serve up a smorgasbord of ideas that point the way forward for makers and users of technology, and we're delighted that the University of Sheffield Enterprise have joined Unsheffield as event partner to help make this happen. Social enterprise and pragmatic innovation feature significantly in the Unsheffield programme, and combining technology and social research from academic circles with industry generates great opportunities to produce progressive solutions that provide real life-changing value to people.


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		<title>Evernote</title>
		<link>http://unsheffield.net/2009/05/evernote/</link>
		<comments>http://unsheffield.net/2009/05/evernote/#comments</comments>
		<pubDate>Fri, 29 May 2009 11:18:11 +0000</pubDate>
		<dc:creator>Jag Gill</dc:creator>
				<category><![CDATA[Sponsors]]></category>
		<category><![CDATA[collaboration]]></category>
		<category><![CDATA[cool technology]]></category>
		<category><![CDATA[cross-platform]]></category>
		<category><![CDATA[evernote]]></category>
		<category><![CDATA[knowledge sharing]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[sponsor]]></category>

		<guid isPermaLink="false">http://unsheffield.net/?p=185</guid>
		<description><![CDATA[So much is going on at Unsheffield that it'll be nigh on impossible for any single individual to be involved in it all.  We're anticipating over 70 talks and sessions in 4 zones across 3 days. That's a lot of ideas coming out, and a lot of content building up. We don't want our participants suffering from information overload, so we're really happy that Evernote have stepped in to help us capture, share and remember the memories that will form over what's going to be an intensely creative weekend of innovation and knowledge-sharing.


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		<title>CIDA &amp; ECCE Innovation Project</title>
		<link>http://unsheffield.net/2009/05/cida/</link>
		<comments>http://unsheffield.net/2009/05/cida/#comments</comments>
		<pubDate>Wed, 20 May 2009 16:04:44 +0000</pubDate>
		<dc:creator>Jag Gill</dc:creator>
				<category><![CDATA[Sponsors]]></category>
		<category><![CDATA[CIDA]]></category>
		<category><![CDATA[creativity]]></category>
		<category><![CDATA[ECCE]]></category>
		<category><![CDATA[innovation]]></category>
		<category><![CDATA[sponsor]]></category>

		<guid isPermaLink="false">http://unsheffield.net/?p=28</guid>
		<description><![CDATA[Independent creative innovation catalysts <strong><a href="http://cida.org">CIDA</a></strong> are the first official sponsors of <span class="unsheffield">Unsheffield</span>.  They are instrumental in delivering the <a href="http://www.connectedcreatives.eu/">ECCE</a> <a href="http://www.creativeportal.org/news/stories/ecce_080707.html">Innovation Project</a>, an initiative which stimulates the digital and creative industries in a dozen selected cities around Europe. We're very excited that CIDA have selected <span class="unsheffield">Unsheffield</span> as a partner event to help realise the project goals in this European Year of Creativity and Innovation.  


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