Talking to Future Users

How do we talk about cool technologies in ways that make sense to new users? How do we talk about technology in ways that take account of the realities of those users? And how do the terms we currently use shape up? These are much bigger questions than whether an event is called BarCamp or Unsheffield – and it’s worth standing back and thinking about.
Dougald Hine takes a timely look at the language of disengagement and the uncool of technology.