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Stimulus

Sam Easterby-Smith: Not necessarily new-tech or high-tech…

The second Unsheffield stimulus talk from the Showroom in Sheffield.

Sam hasn’t been in the Showroom for 5 years. He has travelled around but it is good to be back.

Are his children the future users of new tech? Of course. Future users will also be us when we are dead – our footprint is on the internet.

At the moment we are all pirates; the commercial sector is running to fill the gaps. Te n years ago we got our music from Napster but now we pay as the commercial world has caught up and it is easier.

The trick is to be creative – even use old tech in an exciting and vibrant way to make it work in the heart. What are the retro things that people still get a lot out of now? Keep the old skills.

Remember not to stop having ideas. Have more baths so you have more epiphanies. Try a crazy idea – it might just work. If you find yourself doing the same thing for a bit too long then consider a change.

A lot of cool tech is useless after its initial honeymoon period.

Tech goes in S-curves. ADSL has got cheap and mass-market. This will keep happenning with storage and computing. Our infrastructure is half-built. Fibre to the home and workplace will give us further access and more freedom. That is what this is all about.

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