The fourth Unsheffield stimulus talk from the Showroom in Sheffield.

Dave is from TANDOT Ltd.

Now there is a new marketing landscape, where everyone is a publisher and there is bottom-up communication.

To down-communicate no longer works.

The medium is the message.

People find out about stuff now through Google, syndication etc. People can find out about anything if they can describe it.

The blog is dead; long live the blog.

Encourage discourse to aid visibility.

Paths are manifestations of evolved discourse.

Online presence: domain glue. Pull together activity.

The new curatorialism.

The public sphere – it has evolved over time. If you talk about things you can develop understanding and engage.

Invisible communities – people can come together. eg RateMD where people rate their doctors

The technology is just a layer. Ask the fundamental questions.

Be aware of other outlets – identify and engage these places to build paths.

To sum up: words are a cool technology and conversation builds on infrastructure.

No related posts.

Related posts brought to you by Yet Another Related Posts Plugin.